Name a contemporary issue – from the rise of right-wing populism to global warming. Museums are in a unique position to draw a narrative that spans centuries to offer multiple perspectives. These perspectives are invaluable in the age of Alternative Facts. Why should they remain embedded in archives and collections that are difficult to reach?
Join us on Friday, June 2 at the Museum of World Culture in Gothenburg for a breakfast briefing where we host speakers who ran bold, digital-first projects to rediscover and reconnect with audiences online and offline. They will explain how their archives inspired them to turn great ideas into innovative projects that address important social themes. Each project was sympathetic to the way museums worked and was also backed by a sustainable business case.
Speakers, June 2 at the Museum of World Culture in Gothenburg
Kajsa Hartig, The Nordic Museum & IdeK: Exploring ways of connecting with new audiences will increasingly start in the digital realm. Digital first initiatives require cross collaboration in multidisciplinary teams, and even more so initiatives that bring the digital audiences to the museum and connect digital with physical. Nordiska museet launched a Cosplay competition in order to interact with a younger audience in a new way. This meant connecting program activities with online engagement. Hear Kajsa Hartig speak about the experiences of Cosplay <3 Supernatural beings.
Jen Lindblad, The National Museums of World Culture: What would you say if we told you that circular fashion was over 5,000 years old? Jen Lindblad of the National Museums of World Culture in Sweden, tells us how the Digital Identity Programme helped their four museums, which span two coasts, come together and find a digital global audience for a concept that activates their collections. The museum hope to inspire contemporary fashion designers working with sustainable materials and methods.
Abhay Adhikari, Director of Dhyaan Design and founder of the Digital Identity Programme: Can museums change the consciousness of a city? Abhay Adhikari (PhD), will make a case for museums to embrace social media as a participatory tool. There is a strong ideological and business case for doing so in the so called era of post-truth. Abhay also draws on his experience of working with up to a 100 journalists in four countries in a project powered by Google News Lab. Abhay also leads an award winning Urban Sustainable Development Lab which has addressed issues such as domestic violence and loneliness in a city.
Merel van der Vaart, Muse – People & Museums: Why the Truth is irrelevant to museums. Museums have long been seen as authoritarian knowledge institutions. In this post-truth time of Alternative Facts, museums might feel they need to protect the Truth at all cost. When in fact they need to do the exact opposite. When it comes to their communication with visitors, both online and in their galleries, museums should talk less about facts and look at meaning making instead. Science might shape the information we hold, it should not define the stories we tell.
Merel van der Vaart is a museum consultant with over 10 years of international experience in the cultural field. She specialises in brokering relationships between museum collections and people. Merel is the Dutch partner for the Digital Identities programme.
The Breakfast Seminar will be facilitated by Johan Lindblom, copywriter and digital communicator at Västarvet – a regional body for natural and cultural heritage in West Sweden & IdeK.
The breakfast briefing is part of the Digital Identities programme in Sweden (SWEDIP), a one-year development programme running annually since 2015. This year, for the first time, we offer the 3-day Digital Identities camp for mid-size and regional museums to learn how they can become digital-first and create real impact. The briefing is an opportunity to meet the team behind the programme.
When, Where & How?
Friday, 2 June at the Museum of World Culture in Gothenburg. Click here to find information, map and so on.
Admission: Free (a fee will be charged if you don’t attend without previous cancellation)
Register for the breakfast seminar