The Digital Identity Program in Sweden is currently running, with four major Swedish museums participating. The one year program is facilitated by IdeK, a digital hub of excellence for the Swedish cultural heritage sector, and Abhay Adhikari, Digital Engagement Specialist from York, UK.
The program aims to create a digital identity for the organization, and to create a value-driven digital ecosystem that invites various visitors to interact with the cultural heritage. The participating organizations are exploring digital trends. This includes social media, 3D printing, open data and digitization to increase access to the historical collections.The museums participating are the Swedish Museum of History, the City Museum in Stockholm, Museum of Natural History and the Museum of Science and Technology.
During the year the participants are working on projects that will create value for the organizations and their audiences: These projects are also preparing for the implementation of the newly acquired skills and methods on social and digital communication.
All four participing organizations are now almost half way through the program and today they write about their projects and their experiences on Medium:
Stockholm City Museum
#punktfarsta: A hyperlocal storytelling project in Stockholm: The city of Stockholm has millions of stories that are waiting to be told by its citizens. Every place has a story: the place where you lived as a child, met your first love or cried over lost love. In this post the team at Stockholm City Museum explain how they are building the foundation for a storytelling project in Farsta, a suburb of Stockholm.
Swedish Museum of History
The noble art of reduction: curiosity, chaos and culture on social media: How does a traditional Swedish heritage organisation reach out on social media? Here’s a slightly tongue-in-cheek account from the Historiska museet team as they develop a new project on the representation of gender in history.
Museum of Natural History
Yes, it’s time to talk about change – A 300 year old institution, the Swedish Museum of Natural History has decided to champion change to find and engage new audiences online: Evolution is our primary theme, and in one way or the other, is part of all the stories we want to share. You could also say that the concept of change is represented in everything we offer at the Swedish Museum of Natural History. This is why we wanted to explore if talking about change could help us create a unique Digital Identity for the museum online as well as drive participation in the physical.
Museum of Science and Technology
Everyone can be a Scientist! The team from the National museum for Science and Technology in Sweden explain how they are using social media to encourage participation: We are driven by the belief that Tekniska museet should be a place to discover the world of science and technology in Sweden. This is why we are keen to explore how social media can help us achieve this aim.