Museums have always been immersive experiences. We just are more aware of that at the moment and designing explicitly for immersion.
Seb Chan, ACMI

Moving cultural experiences into the 21st century

As digital technology evolves and becomes increasingly invisible, new cultural experiences are also being developed. At the front line we find theatre companies and art collectives that transcend boundaries between a night out, concerts, film, theater, gaming and museum experiences. At the same time museums are beginning to explore immersive experiences, in order to enhance the story and the visitor’s bodily awareness. What exactly is an immersive cultural experience? What role does digital technology play? What challenges are there in terms of resources and need for new competences?

Join us for the seminar Immersive Experiences – What, Why and How? on June 9, at 10-15.30. The seminar takes place at the Nordiska museet / Nordic Museum in Stockholm. Our invited experts will give us three different perspectives on immersive experiences.

The seminar is a collaboration between IdeK and Nordiska museet / Nordic Museum.

Register by using the form below.


10.00 – 10.10 Intro by IdeK

10.10 – 11.10 Seb Chan, ACMI

11.10 – 12.10 Matt Cottam, Tellart

12.10 – 13.00 Lunch

13:00 – 13.20 Johannes Edberg, Spree

13.20 – 13.50 Tove Frambäck, The Living History Forum

13.50 – 14.50 Mikael Ahlström, Hyper Island

14.50 – 15.00 Short break

15:00 – 15:30 Questions to the speakers


Mikael Ahlström (ENG), Hyper Island
New digital technologies and changing behaviors are rapidly changing the landscape for the creative community with increasing possibilities in terms of experience and relevance. Mikael Ahlström will talk about the digital transformation, the power of data visualizations and the concept of story building in relation to experiences. 

Keynote: Seb Chan (ENG), Chief Experience Officer at the Australian Center for the Moving Image, Melbourne, and
Seb will talk about his last 18 years in the cultural sector working at the coalface of open access, user experience design, and digital transformation. Over these years he had seen (and been a part of) many trends that have come and gone – and then come back again. What are some of the key lessons learned on this journey? What current trends are likely to be persistent?

Matt Cottam (ENG), Tellart, and Copenhagen Institute of Interaction Design

Tove Frambäck (SWE), Forum för levande historia/The Living History Forum is a Senior Project Manager and Exhibition Producer with a background as an artist and the theater sector. She has produced several large and small exhibitions at national museums in Stockholm. Her latest exhibition is ”Fossil and evolution” at the Museum of Natural History. In her work, she focuses on the composition of the team, the artistic process and the development of working methods for giving visitors memorable experiences.

Johannes Edberg (ENG), Spree, is a multidisciplinary creative who have focused on Graphic Design, Motion Graphics and Conceptual interactive design during his 15 years as a designer. In parallel to this work Johannes have been active in sharing his experience and thoughts in Workshops and Lectures focusing on the combination of new technology, art and interactive design.

– My goal is to create experiences that inspire creativity and nurture learning. I wish to immerse the audience into a new world of information, an exciting space built on innovative technology and user centric design.

Date, time and participant’s fee

Date: June 9, at. 10-15.00
Location: Nordic Museum, Samlingssalen,
Fee, members: 450 SEK (inc. VAT), lunch sandwich is included
Fee, non-members: 600 SEK (inc. VAT), lunch sandwich is included


The final program will be published by the end of April.

Sign up for the IdeK newsletter for further information on this and other seminars and workshops.

Bli medlem / Become a member

Bli medlem i IdeK för att stödja föreningens arbete. Avgifter:

  • Enskilda: 100 kr
  • Företag/föreningar: 2 000 kr

Support the IdeK by becoming a member. Personal membership: 100 SEK and company/organization: 2000 SEK.


Registration is closed.