Nu har vi öppnat ansökningsperioden för deltagande i SWEDIP 2019. Stärk din organisation med det uppskattade ettåriga utbildningsprogrammet. 4-6 medarbetare arbetar tillsammans i ett team under ett år med konkreta projekt och pilotinsatser. Syftet är att bygga kompetens för relevanta museiupplevelser i en digital omvärld. Utbildningen ges till 3–5 organisationer samtidigt för att ge möjlighet till erfarenhetsutbyte i en berikande lärandemiljö.

Are you a legacy cultural institution that wants to build digital capacity, cut through the white noise of social media and engage audiences with powerful stories that showcase your mission and collections? Applications are now open for Swedish museums and cultural institutions to take part in the 2019 edition of the Digital Identities Development Programme. This unique one-year programme is now in its fifth year. We have enabled national, regional and city institutions to develop new approaches to storytelling, innovative audience engagement strategies and agile digital transformation techniques.

Take a look at the impact we’ve had in 4 years:

We worked with Historiska museet and Naturhistoriska Riksmuseet to  launch pioneering national audience development campaigns on gender and climate change.

We helped Nordiska museet develop a relationship with the cosplay community that led to a 60% increase in younger audiences visiting the museum and accessing the website.

Världskulturmuseerna introduced its collections to a new audience and build participation by showcasing innovative, sustainable fashion designers across Europe.

Västarvet, Sweden’s largest cultural administration body that works with 49 local authorities, has identified over 100 storytellers who are championing sustainability.

Media Coverage:

In The Guardian…   Digital Culture in Sweden

In The Telegraph… Sweden’s Cultural Heritage Gets a Digital Identity Makeover  

“We have to learn how to change our ways to work, think and connect with our visitors of today…”
Head of Communications, Stockholm Stadsmuseet (Participant, Inaugural SWEDIP 2015)

Your institution should take part if you want to…

  • be relevant to audiences during a period of rapid societal and technological change
  • empower your staff and build digital capacity to deliver innovative projects
  • understand new innovations in multi-platform storytelling
  • develop agile, cost-effective project management strategies
  • work in new and collaborative ways with other change agents in the cultural sector

This one-year programme is run in 4 phases. Each phase begins with a group workshop followed by 1-2-1 support delivered virtually. Each institution can nominate up to a team of 6 participants who will be expected to dedicate 10 days across the year to the programme.

Lead facilitators

Abhay Adhikari (PhD) works with government, media and the cultural sector in Europe and Asia to develop digital  innovation projects. This includes projects with organisations such as Google and Nesta. He leads the Urban Sustainable Development Lab, which has been recognized as one of UK’s 50 New Radical Projects.

Kajsa Hartig is Head of Collections and Cultural Environments at Västernorrlands Museum. And formerly Senior Advisor and Digital Strategist at the Department of Digital Interaction, Nordiska museet. She is the chair of IdeK and has more than 20 years experience of digital development in museums and archives.

Practical information
The programme has been running for two years in Stockholm and two years in Göteborg. In 2019 it will most likely run in Stockholm with a minimum of 4 institutions. The programme can be set up in other regions, depending on the demand from regional/local museums.

Kajsa Hartig e: (på svenska eller engelska) t: 0708–35 42 07.
Read more about the programme (in Swedish):